Mossy Oak Fishing and Academy Sports + Outdoors Launch New Elements WhiteCap Line

Paige Bennett
June 3, 2021

While some are just discovering their love of the outdoors, Mossy Oak Fishing and Academy Sports + Outdoors are bringing more product options for everyone through a newly launched gear partnership. The Mossy Oak Fishing Elements WhiteCap collection was made specifically for water-fueled adventures with the Academy customer in mind.

Whether you’re out enjoying an evening in a kayak watching the sunset, gaining bragging rights over your friends, or simply needing a little water therapy with your favorite fishing buddy, Elements WhiteCap has you covered. By offering gear that helps everyone express their passion for living their best life outdoors on the water, Mossy Oak Fishing continues to make it easier to get out there prepared.

“We are very excited about our partnership between Mossy Oak Fishing and Academy Sports + Outdoors. This was a broad collaboration between both companies to energize the watersports space. With many options in the marketplace, we worked together to develop a retail strategy and product delivery that complemented our leadership position in pattern offerings in fishing. We took it one step further and developed a custom pattern with NEW Elements WhiteCap. It has various colorways that further allow our consumer to enjoy their time on or around the water and with two great brands in Academy and Mossy Oak,” said Chris Paradise, Chief Sales Officer and Senior Vice President at Mossy Oak.

Available at Academy Sports + Outdoors, the Elements WhiteCap pattern can be found on the finest gear to enhance your on-the-water experience. This all-new collection is made for anyone who understands the importance of spending time exploring: women, men, and kids. Nine different color variations will be offered through products ranging from Magellan Outdoors apparel, coolers, drinkware and everything in between.

mossy oak