We got some Bow Time with Mark Nichols at the DOA Lures Fishing Event. Ever wonder how lures are created? Mark Nichols is the founder of DOA Lures and has created some of the most innovative designs in soft plastic baits. How does a Texas kid become one of the most influential lure designers in South Florida? Join Capt. Jamie Wilkinson as he get the scoop on Bow Time.
VIDEO: Did you ever wonder why each lure is available in so many different color combinations? Sometimes it makes you wonder if the colors are for the fish or the angler