A Day on the Water with DOA Lures

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In the boat today is Mark Nichols, founder of DOA lures. The year was 1988 when Mark created the original plastic shrimp. Since then, he’s been building the DOA line. Today, DOA has 27 different plastic lures in 125 colors with more on the way. 

The coolest thing about Mark’s designs? He personally field tests every single lure before it goes to market. 

By the end of the day, the fish were eating up the swim bait and the boys caught a double. 

doa lures