doa

Best Products at ICAST 2021: D.O.A. Lures

D.O.A. Lures are some of the most versatile lures on the market today! This company has over 20 different lure families with over 120 different colors. The lures now cover both Saltwater and Freshwater fishing; whether your Snook fishing in Stuart, Florida or ice fishing in Vermont, D.O.A. has the right lure for you. Related […]

A Day on the Water with DOA Lures

In the boat today is Mark Nichols, founder of DOA lures. The year was 1988 when Mark created the original plastic shrimp. Since then, he’s been building the DOA line. Today, DOA has 27 different plastic lures in 125 colors with more on the way.  The coolest thing about Mark’s designs? He personally field tests […]