Outdoors.com couldn’t pass up the opportunity to cover this DOA Lures fishing event! It’s not every day you get to spend time on the flats with a lure-creating legend. Captain Jamie Wilkinson took a break from his TV show, Emerald Tails, to spend quality time with DOA Fishing Lures founder and chief lure designer Mark Nichols. The two Florida anglers left their home waters to attend the yearly DOA fishing industry get together in South Padre Island, TX.